Professional Experience

Lead Producer, Multiplatform Content & Community

Ultimate Fighting Championship (UFC) | Jan 2023 - Present

• Lead producer for UFC live and on-demand digital content across UFC Fight Pass, Twitch, YouTube, and Facebook, overseeing creative direction, technical execution, and audience engagement strategy for 4–5 weekly shows.

• Lead producer for UFC’s strategic content rollout on Kick for Stake.com, launching the company’s first-ever exclusive content on the Kick platform, including a weekly fight preview and recap series’ featuring real-time fan interaction.

• Developed and launched 'Fancy That! with Laura Sanko,' a monthly Kick-exclusive talk show, overseeing concept development, scripting, tech setup, and guest coordination while managing a $100K production budget.

• Used performance metrics, retention data, and audience feedback to refine content formats, optimize guest mix, and adjust scheduling to maximize engagement and viewer loyalty across multiple recurring series.

• Collaborated cross-functionally with PR, marketing, graphics, digital, sponsorship, and product teams to align creative execution with broader business goals and brand initiatives.

• Owned end-to-end creative development including concept development, storyboarding, scene design, asset creation, ad copywriting, live production, troubleshooting, and post-show analysis.

Interactive Media Producer

Ultimate Fighting Championship (UFC) | Aug 2020 - Dec 2022

• Designed and built UFC’s livestream production ecosystem from scratch using OBS, vMix, Adobe Creative Cloud, StreamElements, VDO Ninja, and Restream to modernize output across UFC Fight Pass, Twitch, YouTube, and Facebook.

• Directed and produced 5+ weekly livestream shows, handling all facets of execution including scripting, technical setup, live switching, and talent coaching to transform UFC’s live content into an interactive community-first experience.

• Scaled UFC’s Twitch channel from ~10K to nearly 300K followers, delivering 1,000+ broadcasts with 24.6M+ total views, 3.5M+ hours watched, and peak concurrents of 44K through platform-native content and optimized show design.

• Introduced and iterated new content formats such as second-screen interactive events, technique and training breakdowns, athlete Q&As, and gamified engagement features tailored for Gen Z/Millennial audience segments.

• Developed embedded livestream strategy for UFC’s live stats page, generating 1.5M+ views during a single event and outperforming national TV coverage metrics.

• Partnered with Twitch to relaunch the Twitch Sports channel with UFC-branded programming, securing front-page placement, moderation support, and global co-marketing reach.

Creative Strategist & Live Content Producer

Freelance | Sep 2016 - Aug 2020

• Led creative direction and live content production for UFC, LAFC, numerous athletes, and nonprofit campaigns, with a focus on platform-native experiences primarily tied to major sporting events.

• Built and produced second-screen interactive event formats that were later adopted by UFC as part of its livestream programming strategy.

• Designed, built, and launched LAFC’s Twitch presence and led coverage for international tournaments including the FIFA World Cup, CONCACAF Champions League, and MLS Playoffs.

• Delivered a wide range of creative assets including live video, motion graphics, 3D models, social content, and ad reads across gaming, sports, and nonprofit verticals.

• Recognized by KeyShot and 3D Artist Magazine for photorealistic lighting and rendering in commercial and promotional work.

Co-Founder, Creative Lead & Brand Strategist

Red Harbinger, Inc. | May 2011 - Jan 2016

• Co-founded enthusiast PC hardware brand; led creative vision, brand identity, and product development for globally distributed enthusiast PC cases and peripherals.

• Created Cross Desk, featured as Maximum PC’s 'Dream Machine' in 2014, and managed all visual storytelling, from concept renderings to packaging and web presence.

• Directed internal and external teams across engineering, design, and manufacturing to deliver premium computer modification hardware products targeting the enthusiast aftermarket.

• Launched marketing campaigns and branded experiences in partnership with NVIDIA, Razer, Blizzard, and SteelSeries.

• Grew audience to 30K+ through social-first engagement and drove $650K+ in product revenue through grassroots community activation and strategic storytelling.